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2024

Measuring the impact of Developer Relations on Revenue

··8 mins

DevRel is a practice, a discipline, that builds community with developers. It’s also a way to directly impact the bottom line for a company. If you’re willing to start tracking, and start measuring.

2023

Positioning DevRel as a Resource, Part 5

··6 mins

Building relationships with Developers is what DevRel is all about. That means that within your company, you should not be hesitant to be seen as a resource, and even a partner (!!!), to Sales, Marketing, Product, and even Recruiting!
DevRel and the Customer Journey, Part 4

··10 mins

DevRel is not a revenue-generating organization - it’s a cost center. It’s important, then, to prove the value of the organization early, and often.
Asking the Right Questions for DevRel Impact, Part 3

··7 mins

When you start a new Developer Relations or Community role at a company, it’s important to get a handle on where DevRel sits within your company. These questions will help.
The Foundations of DevRel, Part 2

··3 mins

DevRel as a role or function goes back to at least 1995, and is generally defined quite simply as, `a business organization or function that builds relationships with Developers.
6-Part Series: Moving Developer Relations Forward, Part 1

··2 mins

The first in a 6 Part series on Developer Relations, and how we can move it forward into the years to come. It is not meant as a definitive roadmap, but more as a kickstart down the road of conversation.

2022

So you’re starting a new DevRel Job

··8 mins

In the Developer Relations space it’s not uncommon to take a position at a company where you’re either the first DevRel, or you’re joining a new team, or taking over a new team. However that fits, these are the first actions I take.

2020

2019

The challenge of preparing to give someone else's talk

··6 mins

Preparing a talk to give anywhere is a daunting experience, but giving someone else’s talk takes that to a whole new level. Following these steps will not magically make it a great talk, but they will help you prepare - and maybe, just maybe, the talk will become one that you begin to give because it’s become your own.
DevRel is like coffee.. and other profundities.

··20 mins

So the year is 2008. My wife and I have 3 kids, 2 full-time jobs, and we’ve just bought a coffee shop. No one ever said I was the smartest pea in the pod. Follow along as we discuss DevRel, coffee, and how they both go together.