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Devrel

2024

Measuring the impact of Developer Relations on Revenue

··8 mins

DevRel is a practice, a discipline, that builds community with developers. It’s also a way to directly impact the bottom line for a company. If you’re willing to start tracking, and start measuring.
Let's Talk About DevRel Metrics, Part 6

··11 mins

Crunching numbers is hard. And OKRs suck. So that means we can forget about DevRel metrics, right? Well, let’s chat about that now.

2023

Positioning DevRel as a Resource, Part 5

··6 mins

Building relationships with Developers is what DevRel is all about. That means that within your company, you should not be hesitant to be seen as a resource, and even a partner (!!!), to Sales, Marketing, Product, and even Recruiting!
DevRel and the Customer Journey, Part 4

··10 mins

DevRel is not a revenue-generating organization - it’s a cost center. It’s important, then, to prove the value of the organization early, and often.
Asking the Right Questions for DevRel Impact, Part 3

··7 mins

When you start a new Developer Relations or Community role at a company, it’s important to get a handle on where DevRel sits within your company. These questions will help.
The Foundations of DevRel, Part 2

··3 mins

DevRel as a role or function goes back to at least 1995, and is generally defined quite simply as, `a business organization or function that builds relationships with Developers.
6-Part Series: Moving Developer Relations Forward, Part 1

··2 mins

The first in a 6 Part series on Developer Relations, and how we can move it forward into the years to come. It is not meant as a definitive roadmap, but more as a kickstart down the road of conversation.

2022

So you’re starting a new DevRel Job

··8 mins

In the Developer Relations space it’s not uncommon to take a position at a company where you’re either the first DevRel, or you’re joining a new team, or taking over a new team. However that fits, these are the first actions I take.

2020

2019

My long, winding road to DevRel.

··9 mins

I’ve spent the last roughly 25 years in IT, with the last 12 or so being a part of technical communities and Developer Relations (DevRel). For those who are new to the term, DevRel is literally about building relationships with the developer community. This is my journey to my chosen career.